For mission-driven organizations, the vision is rarely the problem. Execution is.
Whether launching a new program, expanding outreach, or securing funding, many lean teams know what they want to achieve, but limited time and capacity hold them back.
Hiring more staff isn’t always an option. But, delaying meaningful work can stall momentum.
That’s why teams like Tomkin Outreach are adopting a different approach: structured, remote internships that support both organizational goals and emerging talent development.
An Internship Program Built With Intention
Tomkin Outreach, an education-focused nonprofit, had clear strategic priorities. But with a small core team, even high-impact ideas were competing for attention.
They needed a way to bring in support without increasing headcount.
Instead of viewing internships as temporary help, Tomkin Outreach collaborated with Virtual Internships to build a program that aligned interns with real team needs, using a structured and supported model.
Creating a Framework That Supports Both Sides
What set this program apart wasn’t just the interns, it was the clarity of structure that allowed them to contribute meaningfully.
With the help of Virtual Internships, Tomkin Outreach implemented:
- Pre-scoped, goal-oriented projects
- Onboarding templates and timelines
- Interns trained in remote collaboration
- Milestone checkpoints for alignment and feedback
This ensured that interns weren’t operating on the margins but integrated into the work that mattered.
How Interns Supported Priority Projects
Over the course of two years, Tomkin Outreach hosted eight interns who contributed to a wide range of mission-aligned projects:
- Digital Marketing: Content scheduling, analytics reporting, and audience engagement
- Website Development: Front-end updates, SEO optimization, and usability improvements
- CRM and Email Campaigns: Audience segmentation, automation, and performance tracking
- Research and Strategy: Market analysis, program development, and competitor insights
- Grant Exploration: Funding research, proposal drafting, and documentation
- Operational Support: Process documentation, tool evaluation, and internal workflows
As interns progressed, many took initiative to lead components of their work, present updates in team meetings, or mentor incoming cohorts.
Measurable Outcomes Without Adding Headcount
The impact of the internship program went beyond added hands, it created space for meaningful progress across the team.
Tomkin Outreach reported:
- 30–40% faster project delivery compared to previous cycles
- 25% increase in social media engagement
- Two refreshed program pages and improved web engagement metrics
- Over $25,000 in potential grant funding identified through intern research
- More than 10 hours per week saved through automation and documentation
Importantly, the experience also benefited interns, many of whom left with greater confidence, clarity on career goals, and the ability to operate professionally in remote settings.
What Other Teams Can Learn From This Model
Tomkin Outreach’s approach offers a replicable model for organizations with lean teams and ambitious goals.
The key isn’t simply hosting interns, it’s designing an experience where both the team and the interns benefit.
This includes:
- Defining real projects that contribute to organizational strategy
- Leveraging systems to minimize overhead and maximize alignment
- Partnering with programs that provide preparation and structure
- Creating space for mentorship, feedback, and professional growth
Internships, when done right, can be more than a short-term solution. They can be a tool for sustainable capacity building and global talent development.
Redesigning Internships for Real Impact
If internships have felt like too much work for too little return, you’re not alone, but the model has changed.
A well-designed internship isn’t just a learning opportunity for the intern. It’s a way to build team capacity, strengthen mentorship culture, and bring fresh perspective into the work you’re already doing.
In just a few steps, your team can get matched with motivated, remote-ready interns aligned to your goals, and start seeing the value of structured support.